What we built
We built the full funnel from scratch, end to end:
- Strategy & offer audit: mapped his offer, audience and positioning, defined the webinar angle and validated the headline before a single ad ran
- Registration page: mobile-first, built around one headline
- Webinar script: hook, teaching, pitch
- Email flows: confirmation, reminders and pre-qualification before the live event
- Paid traffic: Meta Ads setup and creative testing across cold and warm audiences
- Story sequence: warmed his audience before they hit the registration page
- CRM setup: tracked every registration, show-up and sale

